5 Essential Social Media Tips for Salon Suite Owners

Social media has become a staple for businesses across a wide spectrum of industries. For those in the beauty industry, social media provides access to potential clients, partners, and a vast array of marketing prospects.

Building your social media presence is as important as designing your website or any other marketing materials. As you develop your social media presence in and out of salon suites, there are a few things to keep in mind.

1. Complete Your Profile

While we rarely consider profiles in our personal social media browsing, business profiles draw plenty of attention. Your social media profile is an integral part of your branding journey. Along with telling potential customers who you are and what you do, it offers essential details about your business, including:

• Business name
• Contact information
• Highlighted products or services
• Links to your professional website and other business pages

Your social media profile also connects you to a broader web of digital connectivity. It helps search engines find and list you and allows the social media platform to make recommendations or recommend your business to people who are looking for what you have to offer.

2. Know Your Customer Base

Social media is an amazing, untapped resource for free primary market research to be utilized by any hairstylist. It provides insight into your target market, competitors, and industry trends. One of the best ways to use social media to the advantage of your salon suites is to get to know your customer base. Some of the details to watch for include:

• Other salons your customers follow
• How often customers share, like, or comment on your posts
• Reviews customers make on social media (for any product or service)
• The relative age and location of your primary customers/followers

Customers share, like, and post original content to their pages, and by interacting with them, you have an opportunity to see this information. Knowing what your customer base is interested in offers an advantage in marketing and customer service practices. Strengthen your business plan with specific details about your target audience.

3. Add Valuable Content

Social media is first and foremost, a tool to share information. As a hairstylist, the information you share should reflect your business and prime objectives. Pick and choose the information you share, ensuring it adds value to your business. Some ideas for relevant content include:

• Special promotions
• Video clips depicting “a day in the life” of your salon
• Photos offering an insider glimpse into your salon suite
• Updates on service or product changes

Even the content you share outside of business information should be thoughtfully curated. Aim for localized content, relevant to customers in your area. According to Forbes, the average human being spends approximately 145 minutes a day on social media. Posting valuable content means more of those minutes may be spent on your page.

4. Post Consistently

Consistency is vital in any online business endeavor. The more you post, the more likely it is that your content will be noticed and shared. But how much is too much? Adobe recently compiled a list of best posting practices across platforms. They recommend posting:

• 1 to 2 times per day on Facebook
• 1 to 2 reels or 1 image/carousel per day on Instagram
• 1 to 3 times per day on TikTok
• 3 times per day on X (formerly Twitter)
• 2 to 5 times per week on LinkedIn

The followers you earn over time will fluctuate. People follow you purposefully to see more of the content you’ve posted in the past. If you slow down on this consistency, you risk losing followers.

5. Video as Much as You Can

The internet is a visual place. Gone are the days of scrolling through pages of block text in blogs and websites. Modern consumers want easily accessible and digestible content, and they want it to stand out from the rest. Think about how influential TikTok has become in the marketing world.

Videos are an excellent way to encourage more followers on your social media pages and keep customers captivated. More than 54% of professional marketers believe video adds the most overall value to any social media post. Video as much as you can to increase post relevancy.

Contact Indie Salons Luxury Studios Today

Are you a hairstylist in the Denver area looking for a styling space? Indie Salons provides access to salon suites with full amenities. Enjoy access to wholesale professional beauty supplies, ongoing educational support, branding and logo design help, and a fully customizable salon suite.

Visit us online or call 1-303-710-8067 today.