When is it Time to Begin Planning Your 2023 Marketing Strategies?
If you already have your sights set on 2023, you may be wondering when it’s time to start creating your beauty studio marketing plan. Whether you’re new to marketing or a seasoned pro, having a plan will be helpful in meeting (and exceeding) your goals. This is especially important when you’re moving your business to a luxe new beauty studio. Interested in tips for crafting your marketing timeline? We share insight here:
It’s Never Too Early To Start Planning
Although most beauty pros find new clients through word of mouth, creating a marketing plan can help you reach new heights. If you’re not sure when to start, the consensus is that it’s never too early to build your plan of action.
Professionals in the beauty industry often ramp up marketing efforts around holidays or seasonal shifts, such as the back-to-school rush for parents and teachers. To ensure that you’re ready to hit send on your promotional emails, digital ads, or social posts as soon as the time comes, you’ll need to brainstorm ideas in advance.
We all know that being prepared ahead of time is ideal, but that doesn’t mean that life always goes according to plan. You don’t need to have your whole year planned out before the end of 2022 to be successful, but having an outline for the first few months may prove beneficial.
For example, the holiday season is often the busiest time of year for beauty pros. If you’re like many of us and often experience a lull in appointments after the start of the New Year, now is the time to get creative with marketing. Offering limited-time product or add-on service specials or fun Valentine’s Day promotions are great strategies for booking more appointments during that beginning-of-the-year slow spell, and it’s helpful to have your plan of action ready to execute a few weeks in advance. Depending on how technical you’d like to be, you can create and schedule your ads and social posts so they’ll go live when you’re ready. For those of us who are less technically inclined, simply having some seasonal marketing ideas in mind will alleviate the stress of having to plan on the fly.
When you’ve made the decision to invest in yourself and your business, moving to a high-end beauty salon studio will make all the difference. At Indie Salons, you’ll benefit from so much more than a gorgeous beauty studio to practice your craft. Our network of beauty professionals is truly one-of-a-kind, and we’re here to help you flourish. Simply working nearby supportive and motivated colleagues is life-changing, and programs like our wholesale beauty supply program, rent rewards program, and continuing education opportunities are designed to promote your growth. Ready to learn more about our stunning locations in Boulder, Denver, Cherry Creek, and Lone Tree? Please contact our Market Manager, Kandice Meylan, for more information. You can call or text Kandice at 303-792-8222 to get in touch.