With Valentine’s Day right around the corner, it’s the perfect opportunity to show your clients some love. If you’re new to being your own boss or you’re thinking about taking the leap this year, marketing is an important component in the success of your beauty studio. Interested in offering some Valentine’s Day specials to entice clients to stop by your salon? Here are a few of our favorite options:
Put Together Gift Bags
Valentine’s Day is the time to splurge, so it’s a great opportunity to promote high-end products. When your goal is to boost product sales, consider putting together gift bags or baskets in pretty packaging. Include a sampling of your tried-and-true products so clients can get a taste of how to maintain great results at home.
Offer Referral Rewards
Want to encourage clients to share the love this Valentine’s Day? Offer rewards for referrals, if you don’t already do so. This is an excellent way to raise awareness about your new location, and it gives your clients an easy opportunity to reap the rewards of brand loyalty.
Promote Gift Cards
After the holidays end, your beauty business may hit a lull. To spark more interest in your services, promote gift cards in the days and weeks leading up to Valentine’s Day. Clients may be on the search for a practical gift for a loved one, and a trip to the salon could be just what they’re looking for. If you rarely promote gift cards, clients may not know that you offer them—so be sure to post to your social media channels to spread the word.
Provide Discounts on Add-Ons
If you’re hoping to encourage clients to indulge in some self-care, consider providing a discount on add-on services. A gloss, deep-conditioning treatment, or any service that will elevate the experience are great choices to advertise during the week of Valentine’s Day. Clients that usually don’t splurge on these treatments may get a glimpse of how awesome they are and opt for add-ons more often.
When you’re ready to make the move to a beauty studio of your own, it pays to get creative with marketing. Ready to try the ideas mentioned here in your brand-new space? We’d love to welcome you to any of our Indie Salons locations (Boulder, Denver, Lone Tree and our newest location opening this year in Denver’s prestigious Cherry Creek neighborhood). When you become part of the Indie family, you’ll gain access to a plethora of perks that you won’t find anywhere else. From complimentary setup assistance to ongoing benefits like our wholesale beauty supply program, we make it easy (and fun) to grow your business. To arrange a tour and learn more about our unique community, please contact our Market Manager, Kandice Meylan. You can reach Kandice via call or text at 303-792-8222.