Maximizing Your Business Potential With Add-On Services
If you’ve made the exciting decision to become your own boss or you’re considering taking the leap, you may be on the search for strategies to make the most of your beauty studio. A private studio at Indie comes with its own set of benefits, but your expertise as a beauty professional is your most valuable asset. Offering add-on services to your clients is a technique that benefits both parties: you’ll maximize your business potential, and your clients will look and feel their best. Interested in learning more about why add-on Denver beauty services should be an essential part of your business plan? Here, we share insight and ideas to help you succeed as an Indie-preneur:
Add-On Services Increase Profit and Client Satisfaction
If you’re working for yourself as part of the Indie family, the sky is the limit when it comes to your earning potential. Since you’ll take home 100% of your gross sales as an Indie, you may be more motivated than ever to find opportunities to boost your income. Add-ons are an excellent way to increase your profits and build client relationships at the same time. Think about it this way: if you have 120 clients and just 40 clients a month book a $15 express add-on treatment, this adds up to $600 extra each month for a total of an additional $7,200 per year!
In most cases, add-ons add just a few minutes to each appointment and address clients’ unique concerns. These treatments are a win-win, so it’s well worth the effort to encourage clients to start booking them. Here are our top tips to help you (and your clients) enjoy the benefits of add-on services:
How to Create Interest in Add-On Denver Beauty Services
Chances are, your service menu already offers add-on Denver beauty services such as a gloss/shine treatment, scalp renewal, or pre-shampoo moisture treatment. For beauty gurus who specialize in skincare, add-ons may include an eyebrow wax after a facial, a moisture treatment, or an eye restoring treatment. If most of your clients aren’t booking add-ons yet, don’t worry: these strategies will set you on the path of increasing your average service ticket.
- Begin each session by talking to your client about their concerns. This will give you an opportunity to recommend an add-on treatment to target their main goals.
- Educate the client. Many guests would happily book an add-on, but they’re unaware that you offer options to enhance their experience. Aim to take a few minutes to chat about your services and educate the client on what each provides. Clients trust your expertise, and many are interested in learning more about hair and skincare from a professional.
- Offer two tiers of add-ons: express and advanced. Express treatments are typically 10-20 minutes long and priced from $10-30. Advanced treatments are often 30+ minutes long and priced upwards of $30.
When you’re an Indie, there’s no limit on what you can achieve. We’re excited to help you maximize your business potential, and add-ons are just one of the many ways you can increase your earnings. If you’d like to join the Indie community and treat yourself and your clients to a luxe beauty studio in Denver, Lone Tree or Boulder, please contact our Market Manager, Kandice Martinez, to learn more. She’ll walk you through what to expect when you’re an Indie, including perks such as our Rent Rewards program and exclusive continuing education opportunities. If you’d like, Kandice can also work with you on a budget analysis to help you determine your next steps. Give Kandice a call or text at 303-792-8222 to schedule your complimentary consultation.