How Packaging Beauty Services Can Boost Your Bottom Line
Whether you’ve recently invested in a salon studio lease or you’re thinking about making the transition, you may be on the search for ways to give your business a boost. Many clients are making up for lost time during the pandemic, and beauty pros are in the midst of a busy season. To keep up with client demand and improve efficiency, consider packaging beauty services. Here, we share more about the benefits of bundling services and discuss why you should give it a try.
Provide the Best Value for Clients
Clients may be more willing to indulge in beauty services they wouldn’t ordinarily get if you offer a special for packaged services. If you’re hoping to increase your average service ticket, offering treatments as a bundle is a great way to help you achieve this goal. Not sure how to sell packaged services? Try advertising the packages on your social media accounts or through email marketing. Be sure to clearly state the discount in dollar amounts to show clients how much they’ll be saving.
Showcase Your Expertise
Offering services as a package is an excellent strategy for demonstrating the breadth of your expertise. For example, if you have a client who usually just gets a haircut, a discount on packaged services may entice him or her to invest in add-ons. Once your clients recognize the benefits of add-ons such as a gloss or keratin treatment, they may be more inclined to book these services in the future. Plus, you can consider adding on other types of services such as a scalp massage or hand treatment, for example. And whatever the add-ons, if clients are wowed by the results, you might even start racking up referrals!
Minimize Missed Appointments
Missed appointments are more than just frustrating. In addition to wasting your time, no shows can have a negative impact on your bottom line. If you’re looking for ways to streamline your time management, packaged services can help you reduce missed appointments. Instead of making several appointments for the same client, aim to provide a package of services all in one time slot. Life gets hectic for all of us, so reducing the overall number of appointments will make it easier on both you and your clients.
As an Indie, you own your future and have total control over your business model. When your goal is to boost your earnings and simplify your life, offering packaged services is a great option. Regardless of the specials and services that you provide, there’s no question that life as an Indie offers the freedom and flexibility that you’ve always dreamed of. From decorating your own studio to collaborating with a network of supportive professionals, being an Indie comes with a plethora of perks.
If you’re interested in learning more about a salon studio lease with us, please contact our Market Manager, Kandice Meylan. You can reach Kandice via call or text at 303-792-8222 to start the process.
