Thinking about investing in a salon studio lease to take your business to the next level? Becoming your own boss has the potential to significantly improve your earnings (and work/life balance). If the pandemic took a toll on your beauty business, you may be ready to get clients back into your salon before you make the move to a new location. Most entrepreneurs experience an ebb and flow in market conditions at some point, but COVID-19 has brought unprecedented challenges to many stylists and beauty pros. When you’re ready to get in touch with clients you haven’t seen in a while, consider these tips to start booking appointments:
Maintain a Social Media Presence
When life gets busy, it’s easy to put off making an appointment at the salon. To keep your services fresh on the minds of your clients, be sure to maintain an active social media presence. Posting regularly to your favorite platforms (many of our Indies prefer Facebook and Instagram) will showcase your stunning work and keep visitors to your page engaged. You may even be able to build your client base by getting creative with your social profiles and offering beauty tips or posting interesting stories.
Reach Out Occasionally
We recommend keeping your clients’ contact information on hand (with their permission, of course) so you can reach out when necessary. If it’s been a while since you’ve seen an established client, sending out an appointment reminder may be the nudge they need to book a session. Building relationships with your clients is important, so consider touching base and asking about their hair or beauty goals. A quick check-in may remind them or inspire them to book an appointment.
Whether you’re looking to re-engage existing clients or expand your clientele, offering specials is a tried-and-true strategy for keeping your salon busy. If you’re interested in experimenting with email marketing, offering a special is an excellent starting point. If you’re providing a limited-time discount on products or services, be sure to cross-post on your social media platforms (or even experiment with a digital ad campaign).
If you’re ready to take your future into your own hands, investing in a salon studio lease in Boulder, Denver, or Lone Tree may be the best decision you make for your business. In addition to trying the strategies mentioned here, becoming a part of the Indie community may help you get back on track. Clients will love the intimate setting of a private salon, and each of our locations provides a modern, blank slate for you to make your creative mark. If you’re interested in learning more about availability, please contact our Market Manager, Kandice Meylan. Reach out to Kandice with a call or text at 303-792-8222 to start a conversation about becoming the newest member of the Indie family.