Whether you’re actively building your client base or you’re a seasoned pro with established clients, positive reviews are an important part of your reputation. In our increasingly digital world, the vast majority of individuals Google a business before purchasing a product or booking an appointment. Your online presence is just as critical as your experience behind the chair, so you’ll want to ensure that you’re encouraging clients to leave glowing feedback. Ready to start earning those five-star reviews for your salon suite beauty studio? Here are tips to help you grow your relationships with your clients and rack up reviews:
Focus on Elevating the Experience
As a consumer yourself, you already understand that an average visit typically isn’t worth the time and effort it takes to leave a review. Most people won’t spend their energy writing a review unless the experience was exceptional (or unacceptable).
If your goal is to make an impression on clients and leave them thinking “wow” at the end of their service, there’s lots you can do to elevate the experience. It starts with the little details, such as friendly appointment reminders and making sure you arrive on time to the first session of the day in your salon. How you decorate and maintain your suite are also significant factors in shaping client perceptions. Of course, the most important ways you can provide outstanding services are to hone your craft and nurture relationships with each person who walks through your studio door.
Ask For Feedback
It can be disheartening when you’re doing everything you can to offer an excellent experience but the reviews still aren’t coming in. Take a second to remember that it’s probably not because your clients are unsatisfied–they’re more than likely just busy and leaving a review isn’t at the top of their to-do list. To boost your chances of landing great reviews, don’t be shy about asking for feedback! Software such as Square gives you an option to send out automated prompts for reviews, but it’s also perfectly acceptable to send a personalized text or email after the fact. Letting your salon clients know that you’d love to hear their feedback is a great way to make them feel valued, and might provide the nudge they need to take a few moments out of their day to write a testimonial. When reaching out personally for a review, don’t forget to provide the link to ensure that the process is as easy as possible.
Need a little extra help to get those reviews rolling in? One word: incentivize! Show clients that you value their time and opinion by offering a reward in exchange for a positive review. It doesn’t have to be extravagant–something like 5% off their next product or service should be enough motivation for most, or a Starbucks $5 gift card is always nice, too.
Social proof is imperative for both new and established businesses in this day and age. With approximately 99% of individuals searching for reviews of a business before engaging, it’s crucial that your reputation is stellar and easy to find online. When you’re ready to start building your brand reputation, we hope you’ll find these tips helpful. If you’re ready to make 2024 your best year yet, nothing makes an impression like an upscale beauty salon suite studio. If you’re interested in making a change, we invite you to tour our stunning salon studios in Denver, Cherry Creek, Boulder, and Lone Tree. To learn more about our unique set of perks and see what makes our beauty entrepreneur community so special, please contact our Market Director. You can reach Kandice via call or text at 303-792-8222 or send us an email at email@example.com.