Back-to-School Marketing Ideas For Stylists
If you’re on the search for ways to book some extra appointments, the back-to-school season provides a great opportunity. Both students and parents are ready to look their best before the new school year begins, so now is the time to start your marketing outreach. Here, we share tips to help you keep your salon studio rental busy as the back-to-school season ramps up.
Offer Specials on Parent/Child Appointments
This time of year is especially busy for parents, so offering a special when they book a block of time for themselves and their child(ren) is an excellent incentive that will benefit both you and your clients. Plus, running a special for caregiver/child appointments will show parents the value of seeing a highly skilled professional for kids’ haircuts or other treatments.
Offer Specials for Teachers or School Faculty
Teachers are critical in shaping the future, and they’ve been put to the test with the ever-changing guidelines during the COVID-19 pandemic. With another year of uncertainty on the horizon, you may want to show your appreciation to teachers or school faculty by offering a special on services or products.
Bundle Back to School Products
Hoping to sell more products and cash in on those rent rewards? Create back to school bundles for parents, students, or teachers in convenient packaging. Although this may take some effort to put together, baskets of hair care or beauty products look gorgeous in your salon and will instantly capture the attention of everyone who walks in. To go the extra mile, market your back-to-school product bundles on your social media accounts. Don’t forget to mention that they make great gifts!
During this busy time of year, there are plenty of opportunities for stylists to connect with new clients or encourage established clientele to book appointments. Offering seasonal specials or promotions for teachers is also a great way to build relationships with clients and show your appreciation for their patronage. There are many avenues for getting the word out about your back-to-school specials, so don’t be afraid to experiment with multiple mediums. Many of our Indies have had success with email marketing and digital ads, while others prefer to stick with social media marketing. Regardless of how you choose to market your services, you’ll need a modern salon to work your magic and leave a lasting impression on clients. With a salon studio rental at any of the Indie locations, you’ll have the ability to decorate to your liking (and we’ll help you set up shop). We want each of our Indies to succeed, and our wholesale beauty supply program and continuing education opportunities are just a few of the benefits that you’ll enjoy as part of our unique community. Interested in learning more about availability? Contact our Market Manager, Kandice Meylan, at 303-792-8222.
