Now that the busy winter season has passed, you may have noticed a bit of a slowdown in appointments. If you’re on the search for ways to increase bookings between now and summer, we’ve got some ideas for you! Here are a few promo options to get clients back into your studio salon before the summer rush:
Make the Most of Prom Season
Whether you’re a hairstylist, nail technician, or lash and brow artist, prom season is an excellent opportunity to advertise your business. With most high schools hosting prom night between now and the end of the school year, now is a great time to start promoting. Offering a special on prom styles or discounting for groups is a fun way to connect with the community and keep your studio busy.
Host a Giveaway
As part of the Indie Salons community, you can save big on high-end products through our wholesale beauty supply program. With access to the best supplies at wholesale prices combined with our rent rewards program, the savings can add up quickly. If you want to share the savings, host a giveaway! It’s a win-win: you get lots of engagement on social media, and one lucky client will end up with a prize they’re sure to love (which is great for building loyalty).
Launch a Rewards Program
Speaking of client loyalty, springtime is a perfect chance to launch a rewards program. Businesses of all stripes are cashing in on the benefits of loyalty programs, and beauty pros can, too! Since you’re your own boss at Indie, you can create a program that works best for your goals. Whether you prioritize referrals, repeat bookings, or product sales, clients will appreciate the rewards. Pro tip: don’t forget to send out reminders about your loyalty or referral programs! Periodically posting about ways to save on social or via email marketing can help you maximize the chances of reaching clients.
Offer Product Specials
If you expect an influx of services for summertime, now is the ideal time to start creating product bundles. For example, stylists may find success with gift bags geared toward maintaining color-treated hair, while estheticians can bundle must-have skincare products for the season. You can tie this in with a giveaway, promote BOGO deals, or offer a small discount for purchasing a bundle ahead of the rush.
As your own boss, there’s no limit to what you can achieve with your beauty business. The ideas mentioned here can help you jumpstart sales and appointments, but promotions are just one piece of the puzzle. When you’re ready to take your career to the next level, you’ll need a top-tier studio salon. With locations in Boulder, Denver, Lone Tree, and Cherry Creek, Indie Salons is the premier choice for beauty professionals of all specialties. Our one-of-a-kind network provides perks that are the best in the industry, and we’d love to show you why we’re the best place to grow your business. To arrange a consultation, please contact our Market Director, Kandice Meylan. Call or text her at 303-792-8222 or send us an email at firstname.lastname@example.org to get started.