How to Appeal to High-End Clients
Ready to make 2023 your year to take your business to new heights? Then attracting top-tier clientele is a must. Clients who invest in luxury services are willing to pay higher prices, which can be instrumental in raising your average service ticket. Although moving into a luxury beauty studio is step one in enhancing the customer experience, we’re here to share additional tips for attracting high-end clients:
Offer a Private Setting
We’ve already covered how becoming an Indie can boost your bottom line, and having your own private space can play a huge part in this. Even after COVID-19 guidelines have eased, most clients prefer a one-on-one experience. Moving from a crowded open floor plan salon to a completely private setting is one of the best ways to brand yourself as a luxury provider.
Invest in Continuing Education
Regardless of which area you specialize in, there’s always more to learn. When you’re striving to be the best you can be, be sure to seek out continuing education opportunities. You may be surprised by all the new skills and techniques you can pick up from industry leaders, and it all translates into a better experience for clients. As an Indie, you’ll have an abundance of opportunities for investing in yourself and practicing your craft.
Design Your Space With Care
If you’re ready to take the next step in your career with a new studio salon, bringing your vision to life is probably one of the most exciting prospects. Designing your studio is more than just a fun way to express your style: it’s also essential in branding your business and creating lasting impressions. While you should absolutely decorate your space to reflect your personality and preferences, look for ways to create an inviting ambiance for clients. Small touches like a coffee bar or photo area can take your space to the next level.
Use and Display High-End Products
When your goal is to appeal to clients who appreciate luxury, you’ll need to use only the best products. In addition to providing excellent results, high-end products can also help you increase your income. Since you’ll keep 100% of the profits from product sales as an Indie, it’s a great strategy to display the products you believe in and talk to your clients about what you’re using and why.
Establishing yourself as an upscale beauty pro will have long-term benefits for your career. If you’re looking forward to reaching clients who are looking for a luxury experience, we hope you’ll try the tips highlighted here. It all starts with finding the perfect beauty studio, and we’d love to help you! When you’re ready to tour our stunning locations in Boulder, Denver, Lone Tree, or Cherry Creek, please contact our Market Director, Kandice Meylan. Give Kandice a call or text at 303-792-8222 or send us an email at hello@indiesalons.com to start the conversation.
