Business Best Practices and Advice from Indies
If you’re interested in making the move to a salon studio rental, you’ll want to do all you can to ensure that your new business venture is successful. Leasing a luxurious and customizable private or shared space will benefit your clientele, and adhering to savvy business practices helps you take your business to the next level. On January 11, 2021, we held a virtual meeting where Indies (beauty entrepreneurs in our community) from all locations converged to share their real-life experiences on how they grew their business. Tips and insights were passed on, and if you join our amazing community, we are happy to share the full video with you. Here, we share a few excerpts of some of the advice from Indies’ success stories that you may be interested in trying:
Work With a Business Coach
If you’re feeling like you need some help to grow your own beauty business, working with a business coach may be beneficial. Indies Kate and Luci have worked with a business coach and recommend this route to other Indies. A qualified coach will have the know-how to help you build a professional website and draw in new clients from social media. Kate and Luci have also learned through their coach how to build relationships with clients to earn more pre-bookings and referrals.
Grow Your Retailing Skills
It’s possible to give yourself a raise each year just by connecting your clients with the products they need to maintain the great results achieved in your studio. You don’t have to be a salesperson to achieve success at retail. in fact, Indie Cherie has found that simply asking questions of her clients during the consultation allows her to discuss products in a beneficial way during the service. No-pressure recommendations, such as “Because you said your hair is dry, I recommend you try this shampoo to maintain the health of your hair,” or “Because you are trying to grow your hair, you may want to try this product” are great ways to spark interest in the products you stock in your studio. Moreover, when showing your enthusiasm and sharing your love for the products, your client will share in that enthusiasm. These are just two of the many tips offered for retail success. In addition to keeping 100% of the profits from product sales, you’ll also earn rent rewards at Indie when you purchase professional supplies through our wholesale beauty supply program.
Cultivate More Revenue From Existing Clients
Indie April has boosted her revenue simply by increasing the average service ticket from existing clients. She’s added new services, including scalp treatments and Olaplex add-ons. She recommends mentioning new services that you’re offering and providing a menu of services for guests to peruse. Providing a menu will help remind clients of what you offer and may inspire them to pre-book for next time or add on to a current service. April mentioned how important it is to set weekly or monthly goals for the number of new services sold and check your progress consistently. If your goal is to increase add-ons, consider highlighting promotions through your booking system. Square makes it easy to send out promotions via text, which was also discussed in this session.
Use Google My Business and Google Reviews
Many of our Indies have mastered their use of Google My Business to grow their client base. The Indies who use this platform recommend updating your page frequently and cross-posting content from your social media platforms. Indie Randi (a brow, lash, and makeup artist) says, “I constantly upload pictures.” When you use Google My Business, you’ll have the opportunity to analyze metrics and increase your exposure to potential new clients. Google Reviews are also helpful to have, as these pages are highly visible and trusted. It may be helpful to have a small sign in your studio to remind clients to share their experience online. Indie Coley has had great success sending out an invitation link to leave a Google Review to her clients. She sends these out at the end of each day, as soon as she finishes her appointments.
Moving your business to a salon studio rental comes with a host of perks, including the potential to supercharge your earnings and improve relationships with your clients. If you’re feeling ready to take the next step, our Market Manager, Kandice Meylan, would love to meet with you. During your consultation, you’ll discuss more about what to expect from life as an Indie. If desired, you can arrange a complimentary business analysis to determine if this is the right move for you. You can reach Kandice via call or text at 303-792-8222.
