Social media is a critical component of any business, and telling a story through photos is especially important for professionals in the beauty industry. If you’ve decided to make the move to an upscale salon studio lease, you may be ready to revamp your social media game to attract new clients. Although having a presence on social platforms is a must, it’s just as crucial to keep in mind that your posts should be carefully curated.Here, we discuss the most common social media pitfalls of beauty pros and offer insight into how to avoid them.
Spelling and Grammar Mistakes
This mistake is one we see all the time, and it’s easily prevented! Sure, it’s true that you’re running a beauty business and not a copywriting service. However, your marketing matters, and it’s always worth a few extra moments to proofread a post before hitting send. If spelling and grammar have never been in your wheelhouse, there are great tools like Grammarly to help you.
When you’re busy building your business, it can be challenging to set aside time to post consistently. However, an active online presence can help you connect with clients and forge lasting relationships. Even if you’ve been inconsistent in the past, it’s never too late to give your social channels the attention they need. If you lack time to devote to social media management, aim to post a couple of times a week (ideally, on the same days!). When you know you’ll be crunched for time, you can use tools like Meta Business Suite and Hootsuite to schedule posts in advance. You can also repost prior content to help you stay consistent with your publishing plan.
Lack of Strategy
When it comes down to it, social media is all about connection. You don’t want to waste your time creating content that doesn’t resonate with or reach your target audience, so creating a strategy is a must. This doesn’t mean you have to become a digital marketing guru, but keep in mind that it’s important to identify your target market and plan posts accordingly. In addition to sticking with a consistent posting calendar, you may want to maximize your efforts by ensuring you’re on the right platforms and using relevant hashtags. Pro tip: be sure to include local hashtags to reach the folks who are most likely to become clients. Post work to attract the type of clients that you want in your business. And don’t forget to introduce yourself on social platforms; clients want to know about you, too!
Signing a salon studio lease at a luxe location is an exciting step that can help you supercharge your career. Since the beauty industry is highly competitive, a strong social media presence is the key to expanding and engaging your clientele. The opportunities on social platforms are endless for beauty pros: from showcasing your gorgeous work via photos and livestreams to offering exclusive specials, there’s plenty of room for creativity. If you’re still in the process of finding your dream studio, we’d love for you to join the Indie family. Our network of beauty professionals offers an encouraging environment, business support, and we offer programs designed to help you thrive. Interested in touring one of our incredible locations in Boulder, Denver, Lone Tree, or Cherry Creek? Contact our Market Director, Kandice Meylan, to learn more! Give Kandice a call or text at 303-792-8222 or email us at Hello@indiesalons.com to start the conversation.