What Every Beauty Pro Needs to Know About Email Marketing

When you’re ready to become your own boss and take ownership of your future, it’s always good to know some successful strategies to help you boost your income. Expanding your client base and encouraging existing clients to rebook are critical in growing your business and making the most of your investment in yourself.  Although many beauty pros build their business through word of mouth, email marketing can also be a savvy strategy to implement. Interested in exploring this avenue? Here, we share the basics on email marketing to help you get started:

Why You Should Consider Email Marketing

It may be surprising to learn that email marketing is often a viable choice for beauty pros of all specialties. In addition to your social media presence, email marketing can help you forge connections with clients and remind them of the value of your services. We all know that life gets busy, so even the most loyal clients may benefit from a friendly email check-in to prompt them to set an appointment.

Email Marketing Tips

When your clients book an appointment with you, be sure to ask for their email address and phone number. You’ll need this information on hand to send appointment reminders, and it’s helpful for email marketing purposes. When you’re ready to begin reaching out to clients via email, here are some suggestions to help you get started:

• When appropriate, offer a discount in the subject line. Offering even a modestly discounted rate on a service can help boost ROI and encourage clients to open the email.
• Showcase new products. Focusing on product sales is an excellent strategy to give yourself a raise, and email marketing is often the best way to let clients know about what’s available. Include photos and details about exciting new products or your go-to favorites and why you love them.
• Provide links to your social accounts. Since email marketing is only an occasional occurrence (you don’t want to send too many emails), be sure to provide links to your social accounts in every email. Email marketing may help you gain more followers and keep clients engaged by viewing your latest work.

If you’ve been considering making the move to a private or shared salon lease, email marketing has the potential to help you reach new heights. There’s no question that this transition is significant, but it’s infinitely easier with support from a community of successful fellow beauty professionals at Indie. As an Indie, you’ll also enjoy an abundance of perks that range from earning rent rewards to benefiting from discounted continuing education opportunities (and much more). To schedule a complimentary business consultation and learn more about availability at our Boulder, Denver, or Lone Tree locations, please call or text our Market Manager, Kandice Meylan. You can reach Kandice at 303-792-8222.