Beauty Product Packaging Strategies Sure to Boost Sales
As a beauty pro, you make a significant investment in your business, from your salon studio space to purchasing high-end products to complement your services. If you’re planning to move to an upscale beauty studio and you’d like to increase your earnings, product sales are a great place to start. As an Indie, it makes sense to incorporate the sale of beauty products into your business plan. Not sure how to get started? Here, we share a few strategies that can help you begin making those sales:
Why Product Sales Can Be So Lucrative for a Salon Studio Business
Some beauty industry professionals are so busy with services that they are unsure about focusing time and energy on product sales. However, it’s easy to talk to your client about the benefits of the products you are using, as you perform their service. Or perhaps you may have been burned by taking home too little of the profits from retail sales working for your previous salon. We’re here to reassure you that product sales are a whole different ball game as an Indie. Here, you’ll take home 100% of the profits from your retail sales. You’re free to use or sell any products you like, and we also offer our wholesale beauty supply program to help you succeed. When you purchase products through our program (at wholesale prices!), you’ll also automatically earn rent rewards. These rewards are applied as credit toward your rent, and you can save them up or use them as needed.
Product Package Ideas to Try
Clients who invest in luxury beauty services love to keep those incredible results going. Most guests will immediately notice products on the shelves in your studio, especially when they’re attractively packaged and displayed. To boost your sales, consider the following ideas:
- Related sets. Most beauty pros find that related product sets are by far the most straightforward and popular packaging option. Offering all the essentials in a convenient bundle makes it simple for clients to maintain the beautiful results they get in your studio.
- BOGO sales. Since you’ll have access to all your clients’ must-have supplies at wholesale prices, offering BOGO deals is a great way to spark interest and generate purchases. Even smaller deals, such as buy one, get one 50% off will be appealing to a large audience.
- Mystery bags. Clients who have a hard time narrowing down the options will appreciate the opportunity to treat themselves to a mystery grab-bag. Be sure to advertise these (and all your packages) on your social channels to pique interest!
If you’re ready to take the next step in your career, moving your beauty business to a luxe studio is a decision you’ll be glad you made. Indie Salons is much more than a salon studio rental–we provide a suite of perks that are designed with your success in mind. We’re here to help you every step along the way, from move-in day to expanding your expertise as a professional in this competitive industry. Interested in learning more and touring one of our gorgeous locations in Boulder, Denver, Lone Tree, or Cherry Creek? Reach out to our Market Manager, Kandice Meylan. You can call or text Kandice at 303-792-8222 to start the conversation.