As many beauty professionals understand all too well, peak bridal season often brings a tidal wave of appointments. Experiencing an uptick in bridal bookings as you’re preparing to make the move to a new salon studio? Here are our tips for how you can keep this momentum going to carry your beauty studio through the transition:
Check In With Your Clients
Regardless of your niche within the beauty industry, your connection with clients is a significant component that keeps them coming back. If you provided a service for a bride on her special day, there’s no doubt that she’ll appreciate you checking in after the event. A simple text or email asking how the big day went and if she was satisfied with her appointment can go a long way in strengthening the client-stylist relationship. Plus, she may be ready for some post-wedding pampering and eager to book a new appointment.
Offer Specials on Seasonal Styles
Wedding season generally runs from summer through early fall. After the height of the season passes, consider offering limited-time specials on seasonal styles. Fall is a great time to start marketing the newest trends, such as shadow roots, ‘90s layers, or super-blunt bangs. A complimentary add-on such as a scalp massage during shampooing or a conditioning treatment advertised via your social pages or newsletter may encourage clients to shake up their style for the coming months. Be sure as always to include photo or video examples of your work (with permission from clients, of course).
Focus on Back-to-School Marketing for Your Beauty Studio
When your goal is to transition smoothly from one season to the next, don’t forget to market for the back-to-school rush. Not sure which approach to take? If kids’ cuts aren’t your thing, you can put together product bundles for busy parents or teachers and offer a special on gift cards for those in education.
As the peak of wedding season ends and we head into fall, it’s not uncommon to notice a lull in your schedule. If you’re in the process of moving to a new location, you may be interested in finding strategies to keep your new beauty studio busy. Making the most of your investment is a must, and the tips mentioned here can help you keep up the momentum even after your bridal clients tie the knot. A gorgeous studio that reflects your brand and the quality of your work is one of the most reliable indicators of success. If you’re on the search for an upscale studio salon in an unbeatable location, you have to see Indie Salons. With convenient locations in Boulder, Denver, Cherry Creek, and Lone Tree, there’s an option for everyone in the area. Our community of beauty pros is incredible, and we’re also proud to offer perks like our wholesale beauty supply program and easy access to continuing education. Ready to learn more? Please call or text our Market Manager, Kandice Meylan, at 303-792-8222.
Photo by Angelo Pantazis on Unsplash