How to Use TikTok to Promote Your Beauty Business

Looking for an effective and cost-efficient way to promote your beauty studio? Although most beauty pros rely on word of mouth for the majority of their business, social media marketing can help you make new connections. If you’re hoping to boost your following among the 30-and-under crowd, you need to know about TikTok. This app is wildly popular among Gen Z and Millenials, and has more than 1 billion monthly active users. Whether you’re already familiar with TikTok or are new to this app, here’s what you need to know about tapping into its potential for marketing: 

The Basics

If you’ve never posted to TikTok, it’s important to start with the basics. It looks and functions similarly to Reels on Instagram, and its algorithm makes it easy for users to find content they’re interested in. Accounts can post videos ranging from 15 seconds to three minutes long, and easily add voice overs and other effects. 

Ways to Use TikTok For Marketing

If you want to boost your following and connect with new clients, TikTok may be a great way to reach a larger audience. Regardless of your niche, there’s a good chance that you can find success on TikTok with the right strategy. Beauty videos are incredibly popular on this app, and there are many ways you can contribute to the community and grow your following. Here are some ideas to help you get started: 

• Tutorial videos. Fun videos certainly have their place, but there’s a lot to be said for educational content on TikTok. If you get a lot of client questions about a certain topic, this is a fantastic opportunity to create a how-to video. You can even feature one of your clients in the video if you have someone interested in taking part! 
• Join in on trends. If you’ve spent any amount of time scrolling through TikTok, you’ve probably noticed that trends are a big part of this app. If you’d like to create your own spin on what’s popular, search for hashtags related to your niche and spend a few minutes watching the videos. Chances are, you’ll notice some common themes that you can re-create. 
• Repurpose your videos. If you’re short on time, there’s nothing wrong with repurposing videos from your other social media platforms. This is an especially appealing option if you have content that performed well on Instagram.

Social media is a powerful way to build your brand and expand your clientele. Since TikTok is the most popular social app for Gen Z and Millennials, beauty pros who want to market to these demographics would be wise to have a presence on this platform. If you’re ready to grow your brand, it helps to have a stunning beauty studio in a great location. We’d love to have you as part of the Indie Salons community! In addition to modern studio salons, we offer perks designed to help you succeed–like our wholesale beauty supply program, rent rewards, and more. Ready to schedule your tour? Please contact our Market Director, Kandice Meylan. Give her a call or text at 303-792-8222 or email us at hello@indiesalons.com to start the conversation.