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Website Design Tips for Beauty Entrepreneurs

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If you’re ready to become your own boss and enjoy all the perks that come with business ownership, you may have your eye on a luxe salon studio lease. Moving to a private beauty studio can help you build better relationships with clients and enhance your brand’s image.  While you already have a client base and find clients through referrals, a website is an important component of your online presence. Interested in creating a polished site that will create a great first impression? We share some tips here:

Focus on Aesthetic

You’re running a beauty business, so it’s critical to have a website that looks as beautiful as it performs. Luckily, there are plenty of templates out there designed with beauty professionals in mind. When perusing options, be sure to think about your target audience and your own personal style. You’re very likely excited about customizing your studio, and you can think of your website as an extension of your space. Not sure where to start? Try using a similar color palette, patterns, and fonts for your studio and site.

Make Sure It’s User (and Mobile) Friendly

We’ve all experienced the frustration of a site that’s slow to load or difficult to use on a mobile device. You’ll want to avoid this when designing your web presence and choose a template that’s mobile-friendly. Whether you’re building your own site or paying a developer, try to keep the navigation as simple as possible. When people are on the go and trying to learn more about your services, they’re likely to abandon ship if the menu is complicated or information is hard to find.

Link to Your Social Platforms

Although your website is important and can help you connect with clients, your social media presence is just as crucial (if not more so). Icons that link to your social platforms should be clearly visible on your site, and preferably located on the website footer so they’re accessible on every page.

When you’re ready to take the exciting step into a salon studio lease, leveling up your marketing game will be a savvy business move. Your website is the anchor of your online presence, so paying careful attention to its design and performance is a must. One of the scariest things about taking your career solo is lack of support, but you’ll never have to go it alone as an Indie. If you’re ever in need of marketing or business assistance, we’re here to help you. Our community is unlike any other, and we provide everything from studio setup to continuing education courses. Interested in learning more about our unique network of beauty professionals and stunning studios? Please reach out to our Market Manager, Kandice Meylan. You can get in touch with Kandice via call or text at 303-792-8222.