How to Communicate Service Fee Increases Tactfully
As prices rise around us, you may be thinking that it’s time to raise your prices, as well. You’ve also spent hours honing your craft as a beauty pro, so service fee increases are justified as you learn and grow. If you’ve already invested in a luxury salon suite lease, or are thinking about doing so, it’s a good time to think about your pricing to make sure you are charging your worth and protecting your profits. Not sure how to share the news with your clients? Here are a few of our tips for ensuring that the conversation is stress-free and tactful:
Announce the Changes in Advance
Price increases are expected from time to time, and it’s always best to give your clients advance notice. No one likes to be caught by surprise, so we recommend letting clients know the date when your new service fees will go into effect. If you send out newsletters as a way to keep in touch, this is a great opportunity to include a note about updated prices. A simple line such as “To continue providing the level of service that you expect, I’ve adjusted my prices beginning August 31, 2022. For an updated service list, please visit my website.”
Keep Prices Up to Date On Your Site and Social Media Accounts
It’s a busy world that we’re living in, so even regular clients may have a hard time keeping track of what you charge. Once you send out a new price notice via email, consider including your service menu on your website and social pages. Most clients appreciate the transparency, and you can avoid confusion or frustration by posting your service fees publicly.
Emphasize Quality
Although most clients won’t bat an eye at price increases, some may be reluctant to pay more. To make these guests feel more comfortable, be sure to put the focus on quality when you make your announcement. If you’re sending out an email or posting to your site and/or social media pages, emphasize that you’re making changes to enhance the client experience.
If you’re ready to take the next step in your career, investing in a high-end salon suite lease can help you take your business to the next level. When you’re ready to increase your service fees to account for inflation or to reflect your expertise, there are many ways to do so while keeping your clients happy. The tips we mentioned here will help you give yourself a raise while retaining and expanding clientele. If you’re ready to find a private or shared studio salon, we’d love to have you as part of the Indie Salons family. We offer an abundance of perks to help you succeed, from stunning studios in Boulder, Denver, Lone Tree, and Cherry Creek to programs like wholesale beauty supply and rent rewards. To schedule a consultation or tour one of our locations, please contact our Market Manager, Kandice Meylan. Call or text Kandice at 303-792-8222 to start the conversation.
