How to Add Value For Clients While Maintaining Profitability
If you’re ready to make the move to a luxe salon studio lease, you may be on the search for ways to make the most of your investment. Although clients will appreciate the environment of an upscale location, it’s important to find ways to add value for your guests. When your goal is to boost your average service ticket while ensuring client happiness, check out the ideas we share here:
Bundling services offers a host of benefits for both beauty professionals and their clients. As a beauty pro, offering specials on services provided during the same session will help you reduce the possibility of missed appointments. Longer appointments during which you provide several services will also help you focus on relationship building, which is so critical for your business. If you’d like to start packaging services, consider offering a special on one or more of the services in the bundle. Promoting the special on your social media accounts is a great way to spread the word and encourage clients to start booking.
Offer High-End Products in Your Studio
As an Indie, product sales are an excellent way to increase your earnings. Through our wholesale beauty supply program, you’ll have the opportunity to purchase the products you know and love at wholesale prices. To increase value for clients, chat with them about the products you’re using as you go through each step behind the chair. Educating your clients on how to maintain the results you created in-studio is always appreciated, and may even help you increase sales.
Invest in Continuing Education
When you’re committed to perfecting your craft, continuing your education is a must. Whether you’re hoping to specialize in a niche or simply stay up to date on the latest techniques, investing in yourself is a win. Clients will appreciate the new skills that you acquire, and you’ll be able to distinguish yourself as one of the best in the business.
Becoming your own boss is one of the most exciting steps in your career. We’ve been in your shoes, and the tips mentioned here will help you add value for your clients while ensuring you meet your financial goals. When you’re ready to take the next step, you’ll need to find a luxurious salon studio lease. Indie Salons offers modern, upscale facilities in each of our locations (including Boulder, Denver, Cherry Creek, and Lone Tree) that you and your clients will love. Indie Salons is so much more than just a place to work–our tight-knit community is unlike any other in the industry. Unlike the environment in many other salons, we’re here to help each other grow and celebrate successes. Plus, the perks of being an Indie are incredible. With access to complimentary or discounted continuing education classes, business support, and rent rewards, there’s no limit to what you can achieve here. Ready to learn more? Please contact our Market Manager, Kandice Meylan, at 303-792-8222.