How To Create a Community For Your Clients

Building a business in the Denver or Boulder hair industry is about more than offering services and stocking the right products. It’s about creating a community for your clients. When you choose a salon studio as an independent beauty professional, you get an opportunity to create the business you’ve always dreamed of. A big part of that is drawing in new customers who will come back time and time again and retaining long-time customers you love.

From sharing stories in the chair to helping your clients look their best for the biggest days in their lives – you’re connected to those you serve. Giving back to them in little ways shows them you care and builds trust and rapport between stylist (or skin or beauty specialist) and customer. Indie Salons Luxury Studios has what you need. Let’s look more closely at how a salon studio rental supports you in these goals.

Fully Customize Your Salon to Support Your Growing Community of Clients

Craft your salon community from the inside out by making a space your clients feel comfortable in. Investing in a salon studio at Indie lets you fully customize your business in ways that benefit your valued customers. Shake off the restrictions of mainstream salon models with an independent approach to setup and design.

Studio suites put you in the role of business owner and decision-maker. At Indie we also provide you with free contractor set up assistance to build the space your clients will love. From decor to chair and sink models to the products that line your shelves, to the snacks that you stock, create a bespoke place for your brand. Show your customers they’re part of the community you’re building with a space they feel at home in.

Take Advantage of the Full Amenities Your Salon Studio at Indie Salons Provides

Having all the tools and amenities you need in your salon to serve customers the way you want is one of the biggest keys to success. Building a community requires you to show customers their needs are a priority.

This comes easily when you have access to a wide range of amenities, including:

• Client friendly building access
• Beautiful lobby and common areas all maintained by Indie
• Stylist chair and shampoo bowl (with “fast heating” for that ultimate wash experience)
• Vanity and sink
• High-speed Wifi
• Ample parking for your clients
• Included utilities (water, power, heat)
• Break room
• On-site laundry facilities
• Advanced security system

Treat every client like an individual with access to top-of-the-line equipment and all the extras you want. Keep towels and aprons laundered and fresh, and enjoy downtime in the break room.

Use Products Your Customers Trust

A community includes familiarity. Stocking your salon with products your customers love and ask for time and time again creates a space they can depend on. The Indie Salons Luxury Studios Wholesale Professional Beauty Supply Program gives you access to discounted high-end resources for your space.

Continue Stylist Education

Along with the best salon products, Salon suite renters get access to fun and exclusive training events to continue evolving your skills as an independent stylist. This training helps you stay on top of the latest trends and styles, ensuring your client’s continued support. Indie Salons Luxury Studios offers continuing education in the form of Indie-preneur education events as well as discounted education opportunities through Masters of Balayage and Mountain Star..

Support Clients Back

As your clients show their support for your brand by following you online, sharing your business with others, and recommending you to friends and family, you can support them back. Some ways to support your client community include:
Ask about client business initiatives: They know what you do, but taking an interest in their work creates less of a “business” mindset and more of a community one.
Like and follow them back on social media: Support customer businesses the same way they support yours.

Spotlight regulars on social feeds so clients feel seen: Show the latest updates clients have made to their look in your salon. Ask them to recommend their favorite product or service. Talk about their hobbies or advertise their businesses in a “client of the month” post.

You may also choose to implement a loyalty program, including discounts and special promotions for those who frequent your salon suite. A secondary referral program is just the thing to encourage current clients to invite new customers to visit your suite and become part of your salon community.

Finding Community Within Indie Salons

While building a community for your clients is crucial, it’s equally important to foster connections with your fellow beauty professionals within Indie Salons. As an independent beauty pro, you have a unique opportunity to network and collaborate with talented individuals who offer complementary services. This not only expands your professional circle but also enhances the community you’re creating for your clients.

Here are some ways to connect with your suite neighbors:

• Introduce yourself: Take the initiative to meet other stylists and beauty pros in the building. A friendly hello can be the start of a valuable professional relationship.
• Explore complementary services: Learn about the specialties of other professionals in your Indie Salons location. You might discover a hair specialist, esthetician, lash artist, brow artists, waxing person, medspa or other specialist whose services perfectly complement your own.
• Cross-promote: Consider partnering with other beauty professionals for special promotions or package deals. This can benefit both your businesses and provide added value to your clients.
• Share knowledge: Organize informal skill-sharing sessions with your fellow beauty professionals. This can lead to learning new techniques and staying updated on industry trends.
• Community Activities: You can also participate in some of the fun Indie community activities like community meals from Indie in the break room and our annual toy donation boxes to benefit local charities at the holidays, and involve your clients in the toy drive too to share the spirit of giving.

By fostering these connections, you’re not only expanding your own professional network but also creating a more comprehensive and vibrant community for your clients. They’ll appreciate the ability to access a wider range of beauty services all under one roof, further solidifying their loyalty to your brand and the Indie Salons community as a whole.

Check Out a Salon Studio Today

If you’re interested in building a Denver or Boulder brand that clients want to form a community around, consider renting a salon studio at Indie Salons. -Indie is equipped to support your growing business and offer full creative freedom and customization. From software that lets you design your suite before moving into logo design and business help, a studio rental provides the foundation for success.Contact Indie Salons Luxury Studios to learn more about renting your own salon studio today. Visit us online for leasing info or call (303) 792-8222 today.