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3 Ways to Revamp Your Beauty Business Strategy in 2021

lone tree studio salon lease

If you’ve been thinking about taking your beauty business to the next level, investing in a salon studio lease in a desirable location (read: Boulder, Denver, or Lone Tree!) has the potential to help you reach your goals. Making the leap into business ownership is a big step that has the possibility of paying off with equally significant rewards. When you’re ready to supercharge your earnings for 2021 and beyond, consider the strategies we share here to help you revamp your business:

Focus on Product Sales in Your Denver, Boulder, or Lone Tree Salon Studio Lease

Our wholesale beauty supply program makes it easier than ever to profit from the sale of the products you know and love. As an Indie, you’ll keep 100% of what you earn from selling professional products. Through our wholesale beauty supply program, you’ll have access to premium, must-have products at wholesale prices that you can sell at retail prices. Not sure how to start selling? It’s often as simple as talking your client through your process and explaining what each product does. Many of our Indies have found success by keeping two to three “signature” products stocked in their studio at all times, but you can experiment to find a strategy that works best for your particular business.

Up Your Social Media Game

When you’re in the beauty business, you’ll have ample opportunities to get creative with your social media presence. Your work speaks for itself, so current and future clients may enjoy the chance to be featured (with their permission, of course) on your social accounts. It may also be fun to offer specials on products or even host a giveaway via your business account(s). These are often great ways to boost engagement and capture the eye of new followers and potential clients.

Collaborate With Other Beauty Professionals

Our Indies love being part of our supportive network of beauty professionals. We make it easy to get to know one another, so you’ll have the option to collaborate with each other to grow your businesses. Simply chatting with your fellow Indies and offering referrals can go a long way in building your client base. Collaboration can also tie into your social media strategy–for example, host a holiday group giveaway online with other beauty gurus.

Even though we’re still contending with the pandemic, 2021 has the potential to be a game-changing year for your beauty business. When you work for yourself and invest in a luxe salon studio lease, the sky’s the limit for your earnings. As an Indie, you’ll enjoy the ability to keep 100% of the profits from product sales and even earn rent rewards for stocking up on the products you need. You’ll also have the option to invest in yourself by participating in our continuing education courses. Ready to make a plan for transitioning into business ownership? Contact our Market Manager, Kandice Meylan, for a complimentary business analysis. Call or text Kandice at 303-792-8222 to schedule your consultation.