Tips For Rebranding Your Beauty Business

Are you ready for a fresh start for your beauty business? If so, then it’s probably time to find a new salon suite lease. There’s no time like the present to commit yourself to career growth, and at Indie Salons, there’s no limit to what you can achieve. If you’re excited to grow your business but need some significant changes to happen first, a rebrand may be a great strategy to help you move forward. If you’re considering rebranding before you move into your new studio, we have some tips for you! Here are a few factors to keep in mind as you navigate these waters: 

Why It Can Be Smart to Rebrand

Whether you’ve been a beauty pro for decades or you’re just getting started, it’s critical to create a brand that reflects your strengths, values, and personality. Making the move to a luxury studio provides an excellent opportunity to reinvent your brand to create a cohesive image and appeal to high-end clientele. For many professionals in this industry, branding isn’t a high priority–especially at the beginning of their journey. However, investing in your brand is good for business, and can distinguish you as a leader in your area of expertise. 

How to Accomplish a Successful Rebrand

Breathing new life into your business is an exciting prospect! However, there’s a lot to think about, and we know it can feel overwhelming. When you’re in the midst of redesigning your brand image, here are some essentials to plan for: 

• Choose a color palette. If you’re not currently using brand-specific colors, now is a great time to find a palette to represent your brand identity. This is part of the fun of being a business owner–it’s entirely up to you! 
• Think about your brand name. If you want to turn over a new leaf, a new business name isn’t out of the question. Although it may take some time for your established clients to get used to the new name, consider one that truly suits your brand. If you’re not loving your current DBA, it’s never too late to make a change. 
• Make changes to your online presence. If you’re changing your business name or otherwise overhauling your aesthetic, it may be best to start fresh with new socials. Creating new accounts with your updated brand name, colors, and logo allows you to build a presence from the ground up. This strategy works especially well if you’re planning to keep up with a posting schedule, so you can quickly get up to speed with plenty of new content. 

Rebranding isn’t something that just large corporate companies do–it can also be important for small businesses. If you’re ready to give yourself a solid start, investing in a new salon suite lease is the first step toward reinventing your brand. If you’re on the search for the perfect location for your new and improved business, we’re confident that you’ll feel right at home at Indie Salons. Our luxury studios in Boulder, Denver, Lone Tree, and Cherry Creek offer convenience and elegance that are impossible to find anywhere else. We also provide complimentary studio setup assistance, as well as programs designed to help you succeed. Interested in learning more? Please contact our Market Director, Kandice Meylan at 303-792-8222 or send us an email at hello@indiesalons.com.